This season, the focus for the Timberland women's collection is a trendy and accessible style - resulting in a collection that is keeping up with the hottest trends. Timberland incorporates powerful storytelling to reflect the current appetite for stylish and chunkier footwear.
I love the “of-the-moment” colours in this season’s offerings. It really brings across the aesthetic blend of urban style with the traditional Timberland trait of comfort. There are a few olive green and pink pieces that have caught my eye, and I'm hoping to make them part of my wardrobe soon!
Their Ruby Ann 6-Inch Boot takes after the iconic Yellow Boot and steps up as the hero of the story, with a definite feminine feel to the traditional "outdoor attire" brand's new range. There is no compromise on quality, and the collection stays true to the brand's heritage of premium footwear.
In addition, Timberland aims to make products eco-conscious. The brand with the tree logo recently launched its largest-ever global campaign: Nature Needs Heroes, in which it calls on consumers to take small, simple actions for a healthier planet. One of the key areas of focus for the brand has been tree planting, and Timberland has planted more than 10 million trees worldwide since 2001.
Their new goal is to plant 50 million trees across the globe by 2025, and this ties in beautifully with Timberland’s commitment to make products responsibly, strengthen communities, and protect and enhance the outdoors. In a time where the reality of global warming is so pressing, having a brand that supports re-forestation initiatives to ensure that there is a greener future for all is really inspiring and commendable.
The Autumn/Winter 2020 collection has tiered options to give customers a broader range of styles and bring something for all Timberland enthusiasts. I can’t wait to see how the collection will be worn by women across the globe, supporting a brand that's pro-actively helping sustain the planet.
Shop the collection at www.timberland.co.za or any Timberland outlet.